In the beginning
Go Ask Alice began in Melbourne 2010 when Emily Mahy created handbags from vintage leather jackets. Customers received individual stories written by Emily’s writer friends imagining the leather jackets’ histories.
Go Ask Alice today
In 2011 Emily moved Go Ask Alice to Auckland and opened a workshop where she designs and makes pieces from beautiful new leather and canvas. In an industry that is often led down an unsustainable path Emily has a focus on slow considered fashion where she provides a custom made service along with her classic collection. Emily's designs are an extention of herself, she see's beauty in symmetry, composition, the dark and moody. All Go Ask Alice bags are designed and handcrafted in New Zealand.